General Veterinary Medicines was established in Izmir in 2012 to provide reliable products in the field of animal health. Since its establishment, General Veterinary Medicines has been distributing products from Europe's and the world's leading pharmaceutical, vaccine, and feed additive companies, making products from global sector leaders available in our country. It provides products from industry leaders such as CZ Vaccines, Invesa – Livisto, Zinereo Pharma, and Laboratorios Ovejero. General Veterinary Medicines joined the Alyors Group in 2022 through a partnership with Orzaks Pharmaceutical, Turkey's leading company in the field of food supplements. With the strength gained from this partnership, General Veterinary Medicines established the "Cutepet" brand in 2024 to offer innovative, high-quality, and reliable products for pets. In this context, General Veterinary Medicines aims to make both world-leading products in the cattle and small ruminant livestock sector and high-quality and reliable products for pet health accessible through all these initiatives. General Veterinary Medicines, which aims to provide quality, reliable, and effective solutions for animal health in line with its mission of "Healthy animal, healthy food, healthy society," continues its work with this awareness and responsibility. Aiming to be a local and global leader in its field as a domestic brand, General Veterinary Medicines continues to add value to the sector with its R&D studies, innovative approaches, and effective formulations in the field of cattle, small ruminant livestock, and pet health.